TikTok revolves around content. We've all experienced the endless scroll, expecting to kill a few minutes only to find ourselves lost for hours. We make no excuses; TikTok wants to keep you within its ecosystem, hence its push for in-platform purchases.

Consider the analogy of a casino. They strive to keep you engaged for as long as possible, maximising your experience. There are no clocks, no windows to gauge time, and exits are deliberately elusive. Top patrons receive complimentary drinks, meals, entertainment, and even accommodation.

Live streaming is instrumental in prolonging platform engagement and driving consideration and purchase intent. In essence, TikTok Live Streaming encapsulates the entire marketing funnel—Awareness, Consideration, and Conversion—in one fell swoop. This is why Live Streaming accounts for approximately 70% of platform sales.

While not everyone watches streams for hours on end (though some do!), the continuous flow of viewers ensures messaging repetition within a stream. Think of it as a mobile TV shopping channel.

The crux lies in avoiding overt advertisement and instead conversing with viewers as if they were friends. This fosters authenticity, engagement, and trust. Genuine streams, akin to real conversations, significantly enhance conversion rates.

We understand the efficacy of live streaming. However, we recognize that our clients lack the time to personally dedicate hours to streaming each week. That's where we step in—to manage it all for you.